The University of Maine
Cooperative Extension and 4-H logo
The official
University of Maine Cooperative Extension and 4-H logo (shown above) incorporates UMaine's crest art,
Extension's logotype, and the 4-H emblem. The logo
must be used in the
exact proportions and layout as shown above. The crest, typewritten words, and
emblem
constitute
an entire logo; the elements should not be separated. The logo is shown here in
the official color combination of PMS (Pantone Matching System) 292 UMaine light
blue, PMS 289 UMaine dark blue, and PMS 347 green. The logo may also be printed
in all black or all green. When the logo is printed in a single color or
black, the light blue on the crest should not be printed as a tint or grayscale, but as a
solid.
Why use a "combination" logo instead of
just the 4-H emblem?
Using
the combination logo will help build and strengthen brand awareness and
ensure consistency of message. It carries a reciprocal benefit: 4-H will
be recognized as part of the University of Maine Cooperative Extension
and University of Maine Cooperative Extension will be recognized as home
to 4-H. The combination logo will help people understand that they
should connect with their county UMaine Extension office to find out
more about 4-H.
Perhaps
most importantly, 4-H--like all other UMaine Extension programs--depends
heavily on University of Maine funding and infrastructure. Legislators
need to make the connection that if they love 4-H, they should fund the
University of Maine.
Where can I get a copy of the
University of Maine Cooperative
Extension and 4-H logo?
You can
download it from here.
To download, right click on any
of the links below and choose "Save Target As." Save the file to a folder on
your hard drive where you will be able to easily find it again. Download times
will vary depending on the speed of your connection.
If none of the versions above is
suitable for your project, please contact the Cooperative Extension Communications Office
at www-questions@umext.maine.edu
and we will send you one that is.
What else do I need to know about the
University of Maine
Cooperative Extension and 4-H logo?
The University of Maine crest art is trademarked. Products
(such as t-shirts or mugs) printed with UMaine licensed names and marks must be
produced by licensed vendors. Contact University Relations or the
Cooperative Extension Communications Office prior to ordering such
products in order to be considered for licensing royalty waivers.
For information about the appropriate use of the 4-H
Name and Emblem, visit
Using the 4-H Name and
Emblem. [PDF]
If you are a 4-H member or
volunteer, you are permitted to use the 4-H Name & Emblem once your program
is chartered with the official 4-H Charter from National 4-H Headquarters at
the National Institute of Food and Agriculture (NIFA),
within the United States Department of Agriculture (USDA). If you are a
commercial vendor, private organization, or any other entity, you need to
contact the State 4-H Office at the University of Maine Cooperative
Extension to determine what steps you need to take for your use of the 4-H
Name & Emblem.
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