Policies and Guidelines

Maine 4-H Program

 

B.1.13.3 Combination University of Maine Cooperative Extension and 4-H Logo

UMaine Cooperative Extensioin and 4-H combined logo

The official University of Maine Cooperative Extension and 4-H logo (shown above) incorporates UMaine's crest art, Extension's logotype, and the 4-H emblem. The logo must be used in the exact proportions and layout as shown above. The crest, typewritten words, and emblem constitute an entire logo; the elements should not be separated. The logo is shown here in the official color combination of PMS (Pantone Matching System) 292 UMaine light blue, PMS 289 UMaine dark blue, and PMS 347 green. The logo may also be printed in all black or all green. When the logo is printed in a single color or black, the light blue on the crest should not be printed as a tint or grayscale, but as a solid.

Why use a "combination" logo instead of just the 4-H emblem?

Using the combination logo will help build and strengthen brand awareness and ensure consistency of message. It carries a reciprocal benefit: 4-H will be recognized as part of the University of Maine Cooperative Extension and University of Maine Cooperative Extension will be recognized as home to 4-H. The combination logo will help people understand that they should connect with their county UMaine Extension office to find out more about 4-H.

Perhaps most importantly, 4-H--like all other UMaine Extension programs--depends heavily on University of Maine funding and infrastructure. Legislators need to make the connection that if they love 4-H, they should fund the University of Maine.

Where can I get a copy of the University of Maine Cooperative Extension and 4-H logo?

You can download it from here.

To download, right click on any of the links below and choose "Save Target As." (WARNING: simply clicking on the links will NOT download the file.) Save the file to a folder on your hard drive where you will be able to easily find it again. Download times will vary depending on the speed of your connection.

If none of the versions above is suitable for your project, please contact the Cooperative Extension Communications Office at www-questions@umext.maine.edu and we will send you one that is.

What else do I need to know about the University of Maine Cooperative Extension and 4-H logo?

The University of Maine crest art is trademarked. Products (such as t-shirts or mugs) printed with UMaine licensed names and marks must be produced by licensed vendors. Contact University Relations or the Cooperative Extension Communications Office prior to ordering such products in order to be considered for licensing royalty waivers.

For information about the appropriate use of the 4-H Name and Emblem, visit Using the 4-H Name and Emblem. [PDF]

If you are a 4-H member or volunteer, you are permitted to use the 4-H Name & Emblem once your program is chartered with the official 4-H Charter from National 4-H Headquarters at the National Institute of Food and Agriculture (NIFA), within the United States Department of Agriculture (USDA). If you are a commercial vendor, private organization, or any other entity, you need to contact the State 4-H Office at the University of Maine Cooperative Extension to determine what steps you need to take for your use of the 4-H Name & Emblem.

5/18/2007

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