Marketing Food Specialty Products Online
The purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and management planning strategies. To do this the module covers a general businesses assessment, an overview of how food retailing is already benefiting from the use of technology and a glimpse at what strategies could be possible within the context of a cost benefit analysis. The information provided was adapted to the online environment by the National e-Commerce Extention Initiative team with the support of the Southern Rural Development Center. Check it out at http://srdc.msstate.edu/ecommerce/curricula/rural_retailing/.
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04/14/09
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